About us

We are Luna and Lobke. Two girls with a great passion for fashion and the same dream: to one day launch our own clothing brand. Instead of just dreaming about it, we decided to join forces and start our webshop together.

While shopping, we often found that we couldn't quite find what we were looking for. In our minds, we envisioned outfits with more color, more character, and items that you don't see everywhere. That feeling was our motivation to do things differently.

With LUULOO, we curate a collection that stands out, yet remains wearable. A mix of unique pieces, with the necessary basics and trends, so you can easily combine and express your own style.

For us, fashion is more than just clothing. It's a way to express yourself, feel good, and wear what makes you feel confident.

LUULOO was created from our names, Luna and Lobke, and stands for creativity, color, and daring to wear something unique.